See how 105 football players can raise $31,000+.
One high school + middle school football program. One $25,000 goal. Follow the fundraiser from launch through early momentum, targeted nudges, incentives, Calendar #2, and a $31,744 finish.
Big roster. Bigger opportunity.
Westbrook combines 72 high school players and 33 middle school players in one fundraiser. Every player gets a personal 31-day calendar, while every sponsored day rolls into the same program goal.
A cleared calendar represents $496, so Westbrook does not need perfect participation to create a major result.
Every player has a face, a calendar, and progress.
The first few days move fast.
Families share player calendars with relatives, friends, neighbors, and coworkers. The first donations arrive quickly, and the program gets proof that the format works before every player has even started.
By the end of the opening stretch, Westbrook is already building real momentum—but the dashboard also shows there is a lot more sitting on the sidelines.
Then participation levels off.
Donations are still coming in, but 27 players have not started. The opportunity is not a donor problem—it is a participation problem.
Instead of sending another blanket reminder, Westbrook opens the participant view and focuses on the group that actually needs a first push.
Nudge the right players—not the whole program.
The organizer opens the Not Started cohort and sends the same kind of targeted participant nudge available inside Clear the Calendar.
Later, the Almost There group can get a different push. The follow-up changes based on what each player has actually done.
Then Westbrook gives players another reason to finish.
Once participation starts moving again, the program adds a two-level incentive that players can see inside their participant experience.
The incentive rewards a full first calendar while giving the strongest fundraisers a reason to attack Calendar #2.
2) Clear Calendar #2 — $150 Nike Gift Card
High school vs. middle school adds another layer of competition.
The nudge gets more players moving, the incentive gives them a finish line, and a friendly high-school-versus-middle-school challenge keeps progress visible.
Only 52% of the roster had to clear one calendar.
55 first-calendar clears represent $27,280. Partial calendars from other engaged players plus Calendar #2 activity push the fundraiser finish to $31,744.
Westbrook finishes $6,744 above its original goal without needing every player to clear a calendar.
Your football program can do this too.
No products. No inventory. Just personal calendars, participant tools, and a program-wide goal.
Start Your Free Fundraiser →Football fundraiser FAQs
How much can a football team raise with a calendar fundraiser?
A fully cleared 31-day calendar represents $496. In this 105-player example, 55 first-calendar clears alone represent $27,280 before partial calendars and Calendar #2 activity are added.
Can high school and middle school football teams fundraise together?
Yes. Multiple levels can participate in one fundraiser while every player keeps an individual calendar and progress record.
Can coaches see which players have not started?
Yes. Organizer tools can surface not-started, in-progress, almost-there, and cleared participant groups so leaders can see where follow-up may help.
Can organizers send targeted nudges?
Yes. Organizers can open a participant group such as Not Started and send a targeted nudge instead of repeatedly messaging the entire program.
Can a football program add incentives during the fundraiser?
Yes. Organizers can add or update participant incentives during the fundraiser, and the incentive appears inside the participant experience.
What happens after a player clears Calendar #1?
A participant can continue into Calendar #2, giving highly engaged players additional fundraising capacity.
How much does the program keep?
The program keeps 100% of the sponsored calendar amount raised through Clear the Calendar.